The Brand Root Method Creator
Pat Jones started telling stories at a young age. Now, as an adult with a Bachelor of Fine Arts in Theatre, that ability has spread to many mediums giving her a multi-media career that includes theatre, television, fiction and marketing. Throughout Pat’s years of experience that spans multiple platforms, she has mastered the art of how to tell the stories of people and brands. Through a combination of her marketing experience, coupled with her creativity and production background, Pat is able to create unique experiences for her clients.
Pat’s first brand experience was working with McDonald’s and their brand icon and ambassador Ronald McDonald. Managing Ronald’s appearances and writing educational scripts for Ronald, gave her first-hand experience of bringing the essence of a brand to life through an iconic character. Pat continued to work closely with brands to find innovative ways for consumers to experience the brand. She was the fourth employee of GM EventWorks, a unique partnership between General Motors and Interpublic Group, which created an in-house agency for experiential marketing. She produced and managed the conception and installation of the General Motors exhibit at Disneyland Innoventions, part of the inauguration of Disney’s Tomorrowland. Additionally, while with General Motors EventWorks, Pat developed and managed the 1999 Hard Rock RockFest (an MTV special presented by Oldsmobile Alero) and at the XIX Winter Olympic Games in Park City, Utah, she produced live musical performances on the GM Olympic Stage and the live closed-circuit television show Bud Greenspan’s 10 Best Winter Olympians of all Time.
Pat worked with veteran producer Michael Yudin and his production company MY Entertainment, helping Michael facilitate innovative sponsor driven programming blocks on SPIKE and co-executive produced the first automotive award show Autorox, also on SPIKE. MY Entertainment became the branded entertainment arm of Aegis owned media-buying agency CARAT, and Pat as SVP of Account Services, worked closely with Carat clients to create brand programming and seamless brand integrations. She liaised between clients, branding and production. Shows include Framed on IFC (executive producer) for Reebok; Stolichnaya presents Be Real on LOGO (executive producer) for Stolichnaya Vodka; Tease on Oxygen (producer) for Jenny Craig and King of Vegas (producer) on SPIKE for Schick. Additionally within her time at CARAT, Pat was named Chair of the AAAA (Association of Advertising Agency’s of America) Branded Entertainment Committee. Within her tenure as chair, she was a key participant in discussions with the FCC regarding branded entertainment, advertisers and viewers rights to disclosure.
Pat has held numerous positions in marketing, as well as live event and television production, including the USO Comedy Tour on Comedy Central (talent producer). She has produced large-scale international events including the 1994 World Cup Soccer (Accreditations Manager), as well as managed creative projects and live shows/events for companies such as Daimler Chrysler, Ford Motor Company, McDonalds, Disney, CART racing and Formula One. Pat was the coordinating producer of the Dodge Durango introductory press show at the North American International Auto Show, as well as stage-managed the Dodge Minivan press conference that “Leap Frogged” for the international press.
Pat returned to her roots in theatre making her directorial debut at Manhattan’s off-off Broadway venue The Cell, with the national premiere of Bonfire Night by Joan Baker. She also wrote and directed several short plays at the venue, and eventually joined the staff as Managing Director. In this role, she worked closely with the Artistic Directors in re-branding the venue to become a Twenty-first Century Salon. In 2013 Pat was honored to become a resident artist of The Cell for her producing, writing and directing work.
Pat's writing career has included both corporate and literary work. For pharmaceutical manufacturer Eli Lilly and their introduction of Cialis to treat both ED and BPH, Pat wrote three slice-of-life vignettes, that were performed live, to help illustrate key points to the sales force. Pat has also written numerous presentations. Pat’s short story Ophelia and Crawler was published on AOL Black Voices, and she is currently shopping a novel PRIDE while writing her second novel, The Soul Contract.
Pat has a Bachelor of Fine Arts degree in Theatre from Wayne State University in Detroit, Michigan. She spent her formative years in the North of England where she attended boarding school at Windermere School (formerly known as St. Anne’s), a member of the Round Square Conference of schools, where she was deputy head girl and head of her house.
Pat recently returned to her home town of Detroit, Michigan after residing in New York for over twelve years.